About us
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Abundancy Partners is a Strategic Consultancy and Think-Do Tank.
We are three founding partners, John Grant, Tamara Giltsoff, and Jules Peck, who are thought leaders on sustainability. Our cutting-edge experience combines venturing and corporate strategy, government policy, marketing, social media and innovation.
Our mission is to help clients find radical-enough responses to the challenges of sustainability, resilience and wellbeing. Our approach is centred on helping clients unlock the abundancy of opportunities to respond to these challenges and to develop and realise new markets and business-models. Central to our approach are the opportunities which can be unlocked by shifting the focus from merely reducing environmental and social damage to additionally delivering maximum gains in wellbeing per unit of planetary footprint.
Abundancy Partners believes sustainability is the driving necessity that will separate leaders from others in the next decade. We will help prepare your organisation not only to survive, but to thrive, in a world where climate change, peak oil and other resources, flatlining wellbeing and growing ethical values are driving the market. Our particular focus is in demand side strategies (rather than just mitigating impact) changing behaviour and creating new markets.
Throughout this website you can read more about who we are and our approach to strategy and innovation; you can also access articles, reports and provocations on systems thinking and innovation, the rise of wellbeing economics, ‘citizen renaissance’, mutualism and ‘co-opportunity’, behaviour change, beyond growth economics and open innovation.
We are devoted to driving breakthrough innovation and take a very different approach to most sustainability consultancies. That partly because we have ample commercial experience as consultants and company directors. To do this we examine your challenges through a variety of lenses:
- Revolution not incremental reform.
- The common wellbeing imperative.
- The need for corporate leadership.
- Strategic focus not sustainability reporting.
- Proven models not theories.


